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Mall Branding

Transforming Malls into Storytelling Platforms with
Innovative mall Branding services for Maximum Visibility and Impact!

Advertising Spot points

Maximize your brand's visibility with impactful mall branding, reaching commuters across high-traffic stations and trains in prime locations.

Digital Screens
Elevator Doors & Interiors
Escalator Panels
Floor Decals
Interactive Kiosks
LED Video Walls
Pillar Wraps
Restroom Branding
Seating Area Tables Branding
Wall Murals

PRIME OOH: Transforming Malls into Brand Powerhouses

At Prime OOH, we redefine mall branding by turning frenetic retail spaces into advertising experiences. Shopping malls emerged as the main initiators of the modern lifestyle and it's a place where consumer engagement takes place. These are some of the brands' point of engagement. We create impactful campaigns for bringing brands closer to consumers at all touchpoints.

It's much of traditional advertising; our mall branding solutions are all about creativity, strategy and innovation towards giving your brand maximum visibility.. High-traffic zones or small, niche corners, we ensure that every ad placement garners attention, aids recall, and leads to consumer action.

Types of Mall Advertising services provided

  • Atrium and Entrance Displays:
    • Designed to create a powerful first impression and ensure maximum visibility.
    • Large-scale banners, hanging installations, and digital screens at prime entry points.
  • Escalator and Elevator Branding:
    • Creative wraps and digital ads on escalators, elevators, and handrails.
    • Seamlessly integrates your message into high-movement areas.
  • Digital Signage and Video Walls:
    • Dynamic LED or LCD displays in food courts, corridors, and atriums.
    • Well-suited for intense drama and storytelling, visual and motion graphics, and interactive content.
  • Floor and Walkway Graphics:
    • These designs are really captivating because they are put on the floor of the mall to attract customers while traversing the mall.
    • This element is great in putting in place foot traffic or just to announce some promotional activities.
  • Wall and Column Wraps:
    • High-visibility branding on walls, pillars, and columns across the mall.
    • Effective for long-term campaigns and creating brand dominance.
  • Food Court and Rest Area Branding:
    • Branding on tables, chairs, menu boards, and surrounding walls.
    • Captures the attention of shoppers in relaxed, high-dwell-time areas.
  • Pop-Up Stalls and Experiential Zones:
    • Dedicated spaces for product sampling, live demos, or interactive brand activations.
    • Enables direct engagement and real-time feedback from consumers.
  • Restroom and Utility Branding:
    • Ads on mirrors, doors, and walls in restrooms and utility areas.
    • Reaches a captive audience with minimal distraction.
  • Event Sponsorships and Seasonal Activations:
    • Leverage mall events, festivals, and sales promotions for co-branded activities.
    • Builds a strong association with high-footfall occasions.
  • Why Choose Prime OOH for Mall Branding?
    • Strategic Execution: Well-versed in mall layouts, enabling a proper ad placement for maximum visibility.
    • Innovative Solutions: Creative and personalized campaigns that can resonate with different audiences.
    • Comprehensive Reach: Tie-Ups with the top malls within the cities result in unprecedented exposure.
    • Proven Expertise: The most trusted names under mall advertising.

Prime OOH elevates your brand’s presence in malls, creating lasting impressions that translate into measurable results. Let’s make your brand the center of attention!

FAQ'S

Mall Branding: the Complete Guide to Visibility and Impact!

It is an advertising strategy centered on high-traffic mall locations, which makes display of mall advertising much more effective for your brand. It even enables a business to grab hold of very strategic environments where customers spend time for most shopping needs.

Malls draw from a wide range of demographics which means maximum exposure for your brand. Therefore, as you reach your target audience through surface areas of high-footfall zones such as atriums, food courts, and escalators, they will be getting your message.

We at Prime OOH have an extensive range of mall advertising solutions, including digital screens, floor graphics, wall wraps, lift branding, and pop-up stalls for experiential marketing. With these formats, your brand is connected to shoppers in uniquely called-to-mind ways.

Through research over the mall layouts, traffic patterns, and shopper behaviors, we identify prime spaces. This strategic approach ensures your campaign achieves the highest visibility and engagement.

Prime OOH helps in integrated mall branding across all major cities in India - Delhi, Mumbai, Bangalore, Hyderabad, Chennai among others. This vast network connects a brand to the right audience at the right location.

Prime OOH tracks the metrics of the campaign in great detail such as footfall numbers, engagement rates, and shopper-wise demographics-the complete set that will help evaluate the campaign efficiency and plan future strategies accordingly.